What Is SEO and How It Works - SEO Tutorial & Guide For Beginners 2018

More than a million blog posts are published every day but only the top-ranked ones reach to the desired audience through the search engine.With so much content on the web, how do you plan to make a mark and reach your target audience in such a crowded space?

With so much content on the web, how do you plan to make a mark and reach your target audience in such a crowded space?

This is precisely where SEO (Search Engines Optimization) steps into saving the day. Reaching the people who search for the type of content you offer (i.e. your target audience) has a lot to do with understanding the way they search for their point of interest as well as how search engines rank potential results for the query.

So, what is SEO and how it works? How to do the SEO of your website? Everything will be covered in this detailed guide. So stick tight for a quick SEO brainstorming.

Here are some of the topics that we would be covering in this detailed guide.

What Is SEO?

The goal of SEO is to rank a website higher in search engine result pages. Experts in this field do so through a set of optimization processes, some of which are applied to the content and the website, while others will focus on off-site parameters.

On top of that, SEO also aims to rank a particular website for the queries that are relevant to your websites niche.

No matter how good your content is or how well designed your website may be, you are still going to be stuck with no traffic if you are not ranking well in the SERPs (Search Engine Result Pages).

When we take a look at how the CTR (Click through rate) is distributed, within the positions on the first page, things get even more interesting.

Average CTR for the first rate of SERP (Source: advancedwebranking.com)

1. 32.28%

2. 16.59%

3. 10.24%

4. 7.08%

5. 5.13%

6. 3.82%

7. 2.92%

8. 2.28%

9. 1.80%

10. 1.46%

The majority of people searching for something never go beyond the first page of the search results. According to HubSpot this number went as high as 75% in 2014.